Positioning
Make the offer easier to understand.
Positioning is the clear explanation of who a service is for, what work it includes, and the situation it is meant to address. It helps a potential buyer decide whether the service is relevant to them without suggesting that one offer suits everyone.
Start with the work itself. Name the kind of buyer you serve, the actual scope, and the questions the service can help them work through. If a description relies on broad labels such as “transformational” or “next level,” add the concrete detail a buyer needs to picture what they are considering.
A hypothetical bookkeeper might replace “complete financial transformation” with “monthly bookkeeping for independent consultants who need organized records and a clearer view of their business finances.” The second version describes an audience and a service scope without promising a financial outcome.
Try: “I provide [specific work] for [kind of client] who is navigating [relevant situation].” Keep each part accurate to the service you actually offer.